RK Singla Business Studies Class 12 2018

RK Singla Business Studies Class 12 2018
ISBN:9789350588635
Product Code: RKbst12
Availability: In Stock
Rs 405.00
Qty: Add to Cart

Bbag.in is pleased to introduce "Bulk Order " option . Now order lots of product in single click ,with extra discount

Just click the link given below  and fill the form we will soon contact you

Bulk On Demand

RK Singla Business Studies Class 12

PART-A: PRINCIPLES AND FUNCTIONS OF MANAGEMENT
Unit—1: Nature and Significance of Management

  1. 1. (Management: An Introduction
  2. 2. Management as Science, Art and Profession
  3. 3. Levels and Functions of Management
  4. 4. Coordination: Concept and Importance

Unit—2: Principles of Management

  1. 1. Principles of Management: Concept and Significance
  2. 2. Scientific Management: Principles and Techniques

Unit—3: Management and Business Environment

  1. 1. Business Environment: Importance and Dimensions

Unit—4: Planning

  1. 1. Planning and Types of Plans

Unit—5: Organising

  1. 1. Organising: Importance and Process
  2. 2. Organisation Structure: Functional and Divisional
  3. 3. Delegation and Decentralisation: Concept and Importance

Unit—6: Staffing

  1. 1. Staffing: Concept and Importance
  2. 2. Recruitment: Concept and Sources
  3. 3. Selection: Concept and Process
  4. 4. Training and Development: Concept and Importance

Unit—7: Directing

  1. 1. Directing: Importance and Elements
  2. 2. Supervision: Concept and Functions
  3. 3. Motivation: Financial and Non-financial Incentives
  4. 4. Leadership: Concept and Styles
  5. 5. Communication: Concept, Types and Barriers

Unit—8: Controlling

  1. 1. Controlling: Concept and Process

PART-B: BUSINESS FINANCE AND MARKETING
Unit—9: Financial Management

  1. 1. Financial Management, Financial Decisions and Financial Planning
  2. 2. Capital Structure: Concept
  3. 3. Fixed and Working Capital: Concept and Determinants

Unit—10: Financial Markets

  1. 1. Financial Market: Concept and Types
  2. 2. Trading Procedure on a Stock Exchange and SEBI

Unit—11: Marketing Management

  1. 1. Marketing, Marketing Management and Marketing Mix
  2. 2. Advertising: Concept, Role and Objections
  3. 3. Personal Selling: Concept and Qualities
  4. 4. Sales Promotion and Public Relations
DETAILS
CLASS 12
PUBLISHER VK Global
AUTHOR R.K. Singla
ISBN 13 9789350588635
Board CBSE
LANGUAGE English
BOOK TYPE Reference
PAGES 330
SUBJECT Business Studies
BINDING Paperback
on
5 ( 5 / 5 )
In the book the case studies have also been included to enhance the practical knowledge of the subject

Write a review

Your Name:


Your Review: Note: HTML is not translated!

Rating: Bad           Good

Enter the code in the box below: